I help individuals and brands showcase their talents and share their compelling stories with the world. I idolised athletes and musicians when I was younger and spent countless hours watching their origin stories on TV, dreaming that one day, I would be the one creating those narratives.  

After graduating with a Master’s degree in Film from Coventry University, I honed my skills at Luti Media Productions, where I discovered that the key ingredients for exceptional content creation and enduring relationships are quality, attention to detail, trust, personability, and good energy. 

Thirteen years ago, I launched my freelance business. My first sports-related project was a Jordan Henderson and Maximuscle collaboration campaign video. Word-of-mouth recommendations led me to work with prestigious clients such as The FA, Club Wembley, The RFU, World Athletics, and Honda Motorsport teams, creating engaging content on and off the field. 

At the heart of my approach is placing the end viewer in the centre of everything I do. Whether working solo or as part of a team, my goal is to make people feel at ease, ensuring a frictionless and seamless process because that's how you capture the best shot.